We worked with Bank of America to explore ideas that would amplify their sponsorships among pro sports organizations - both inside their financial centers and beyond. Focusing on the NY Yankees as an example, we showed a range of concepts that celebrate shared passion for the team - in moments that connect clients and associates, extend Bank of America’s community impact and make fans feel seen, understood and appreciated.
CREATIVE DIRECTION
We invite the community to share their love of Yankees baseball, starting with a truly engaging exterior. Utilizing AR technology that enables fans to bring players to life - virtually popping out of large format window graphics - so they can re-live the excitement of historical moments in big games.
Beyond the stadium, fans follow the Yankees on big screens, small screens, and all screens in between. Let’s make the financial center a natural part of their fan engagement.
- Trivia wall showing history & stories
- Targeted sound with ballpark ambience & fan zone facts
- Video content: Yankees Friendly News, History Spots and more
- Magic Mirror with players
- Stadium Seating
Inspire clients to connect with bank associates over their mutual Yankees fandom. Digital content could feature local associates and their favorite fan memory. Develop a simple internal app that enables associates to create consistent headshots for these and various other uses.
Bring in a former Yankees player to be an Associate for a day. They'll greet clients and provide excitement around the sponsorship. The player can be at any level, old retired pro to exciting new rookie.
Card-carrying members could choose between a wide range of options for using their earned points. From perks like saving on merch & concessions to meet-and-greets or donating to help revitalizing local fields or supporting youth sports initiatives.
As an exclusive sponsor, a dedicated section of stadium seating for Bank of America cardholders could be established, along with a Fan Zone area and other signage throughout to remind fans of Bank’s fandom & support.