In my most recent role I've directed the creative development for in-branch marketing communications deployed across thousands of Bank of America financial centers nationwide. A wide range of integrated projects including large format print campaigns, video takeovers, limited time promotions and innovative explorations.
CREATIVE DIRECTION / ART DIRECTION
Many of the in-branch initiatives I’ve helped develop are featured in this video.
P.S. Dancing or grooving along is encouraged!
Bank of America wanted to make a big splash about Erica - their virtual financial assistant. So we proposed creating enhanced exterior experiences at key locations that would feature a giant, glowing “Erica Orb”. The highlight would be a magic mirror installation that would allow passersby to see themselves on the windows along with a special guest hovering nearby: Erica.
Every year Bank of America sponsors the Winter Village in Bryant Park. They always have branded graphics around the park highlighting their involvement, but wanted to engage with people in a more interactive way. Our idea was to create an AR filter where people would be encouraged to find the giant, dancing, skating snowman and post their fun pics on social.
Our concept was to invite the community to share their love of Yankees baseball, starting with a truly engaging exterior. Utilizing AR technology that enables fans to bring players to life - virtually popping out of large format window graphics.
Moving into the financail center, we would make it a natural part of their fan engagement.
- Trivia wall showing history & stories
- Targeted sound with ballpark ambience & fan zone facts
- Video content: Yankees Friendly News, History Spots and more
- Magic Mirror with players
- Stadium Seating