In the midst of a revitalization, the Hackensack Main Street Business Alliance sought to rebrand their downtown district of shops, restaurants, and merchants and replace an outdated website with something exciting that would change a negative public perception and attract visitors.
Since this campaign launched, downtown Hackensack has experienced a massive transformation, adding thousands of new apartments, updated infrastructure, and vibrant cultural events. They were even named by the American Planners Association as a "Great Downtown" in 2024.
CREATIVE DIRECTION / ART DIRECTION / PHOTOGRAPHY
We designed & built a website, established their social media presence, and created an email campaign to communicate all of the latest developments and activities occurring in the district.
Our market research led to the brand development of a hip, vibrant, and authentic downtown which was conveyed in print as well as OOH.
We developed "Meet The Merchants" as a way to introduce local business owners and tell their stories to the public. I shot all the photography on location. It included a wide range of portraits, interiors, and food photography (It was great getting to know the merchants and enjoying some delicious local fare).